00About usSydney, Australia

A Sydney studio
for short-form
video.

We make short-form video for AI products, expert brands and agencies. Strategy, creators and AI production in one team.

Humans inspire. AI scales.

StrategyA person finds the insight worth making.
CreatorsUS · UK · Europe · Japan · Korea · SEA · MENA · LATAM
AI productionVersions by feature, audience and market. A person reviews every film.

01FounderWho you’ll talk to

Larry Lai

FounderFormer TikTok Product Team Lead

“At TikTok I watched one well-built product reach more than a hundred markets. Good short-form video works the same way: a person finds the insight, then the versions carry it.”

0 to 1LIVE Subscriptions, TikTok’s first mobile creator subscription product

At TikTok: Built LIVE Subscriptions from zero to one. The infrastructure behind it is now reused across TikTok’s subscription business.
Before: Product at Huya / Nimo TV and Tencent. Nearly a decade in product.
Study: Master’s, EIT Digital: University of Twente and Université Paris-Sud, Human Media Interaction.

02The teamWho makes the films

The team.

Headquartered in Sydney, with core creative and production teams in the US and China, and our own creator network around the world. Core members come from leading internet companies and have run global growth and content before.

HeadquartersCore teamCreator networkEarth at night: NASA

Sydney HQ: Our creative headquarters, and the team you work with day to day.
Core teams · US & China: Creative and production teams on two continents. China also backs us with creator outreach and creative assets.
Creator network: US · UK · Europe · Japan · Korea · SEA · MENA · LATAM, on TikTok, Instagram, YouTube and X. Flat fee, CPM or affiliate. Deals can include multi-platform posting, ad usage and re-edit rights.
AI production: People set the insight and what changes. AI makes the versions. A person reviews every film.

03Who we work withThree ways in